Hall & Partners Opens NY Shopper Insights Practice

In New York, global brand and communications research agency Hall & Partners has launched a Shopper Insights and Shopper Engager division, headed by industry specialist Vanessa Hartnoll.

The new division will help clients evaluate shopper marketing across the entire customer journey, while developing profit-driven shopper strategies.

Hartnoll joins from Omnicom-owned channel, sales and retail consultancy Impetus, where she was President and CEO. Based in New York, she assumes global responsibility for building the new practice.

In addition, she will be utilizing the firm's Shopper Engager tool - an extension of the Engager model, which Hall & Partners launched earlier in the year to measure how people think and feel about brands, and how they engage with them.

'Shopper Insights will enable us to deliver stronger profit-driving strategies to our clients, and Vanessa is the ideal person to bring shopper insights to life for them,' states Global CEO Vanella Jackson. 'No one understands the diversity of today's shoppers and the path to purchase more, and I am consistently impressed by her knowledge, intuition and sheer energy and enthusiasm.'

Web site: www.hall-and-partners.com .