New Attensity Tool Channels Social Media Response

US semantic technology firm Attensity has extended its Attensity360 (former Biz360) social media measurement tool, to enable clients to respond to relevant Tweets, Facebook posts, review sties and blogs.

Attensity's software finds and analyses information in unstructured text, whether in social media or a company's own data such as survey responses and customer communications. Earlier this year, the firm acquired social media monitoring and market intelligence firm Biz360.

Its new 'Attensity Respond for Social Media' solution automatically scans social media discussions across major outlets to identify what is actionable. The solution then routes each message to the relevant client department, for them to respond to in near real-time.

All communications are tracked through a built-in contact center 'ticketing' system, which enables users to see team responses, previous communications and other key information, along with details on which messages are awaiting response, which are in progress, and which have been dealt with.

Commenting on the new solution, VP of Product Marketing Catherine van Zuylen says: 'We've taken the promise of semantic technologies and the promise of social media and delivered an easy-to-use, enterprise-class solution that automatically creates order out of chaos.'

Web site: www.attensity.com .