KnowledgeBase Re-brands Business Units

In the US, data-driven marketing solutions agency KnowledgeBase Marketing has aligned its divisions under the new brand name, KBM Group, in order to encourage collaboration among its analytics units.

Through the re-brand, the WPP-owned group brings together KnowledgeBase's US and global services divisions and its subsidiaries consumer insights specialist DataCore Marketing and business intelligence vendor Fortelligence, under a single identity.

The initiative has also been designed to promote co-operation among the company's analytics units. These include Advanced Analytics Services, which develops consumer and marketing analytics technology; and the recently created Marketing Intelligence Group, which provides digital, social media and statistical analysis capabilities, and predictive modeling and segmentation.

CEO Gary Laben comments: 'Unifying under a single brand makes it easier for clients to understand our capabilities and suite of solutions as well as the benefits we can provide in enhanced marketing ROI.'

Web site: www.kbmg.com .