GMI's 'Pinnacle' Targets Sample Consistency

Software and panels firm GMI (Global Market Insite) has introduced a new sampling methodology which scientifically 'calibrates, mixes, stabilizes and monitors' multiple or single respondent sources.

By counter-balancing across at least 60 demographic, psychographic and behavioral measures, the new 'GMI Pinnacle' system claims to deliver a consistently balanced set of respondents in real-time, against an industry or client-approved benchmark.

Pinnacle is designed to ensure that historical norms and sample frames are understood and modelled into each solution, in order to deliver wave-to-wave consistency. It also incorporates a set of automated features that measure and control representative sample dimensions.

'Increased demands to deliver high-volume, cost effective online research have left the industry a Faustian trade-off between capacity and quality,' states Chief Scientist, Dr Mitch Eggers. 'GMI Pinnacle has broken through these barriers with new technology and science that increases capacity, data consistency and reliability.'

Web site: www.gmi-mr.com .