CACI Rolls Out 'Vital Statistics' for UK Demographics

In the UK, consumer analysis and market information firm CACI has launched Vital Statistics - an online interactive demographic service, to help marketers understand the characteristics of people living in particular areas of the country.

London-headquartered CACI, which was founded in 1975, offers a range of marketing solutions and information systems to businesses from all industry sectors.

Last year, the firm launched the iConnect tool, to enable businesses to monitor customers' web activity and then target them with tailored communications based on their profiles.

The company's new service provides a free demographic report containing current year statistics on consumer/household population, average age, and average income.

Unlike data drawn from the Census, CACI says its Vital Statistics service is up-to-date, with all data calculated at a postcode level.

DataDepot Manager, Mary Shetcliffe states, 'CACI is ensuring that every organisation has access to up-to-date, top line demographics - an invaluable marketing tool.'

Web site: www.caci.co.uk .