Cimigo Appoints from Synovate for Hong Kong Role

Asia Pacific-based market research consultancy Cimigo has appointed former Synovate director Scott Lee as Director in its Hong Kong team.

Cimigo employs more than 200 research professionals and operates in all major markets in the Asia Pacific region. The firm offers a wide range of services from fully customised research and consultancy, to fieldwork across Asia, and outsourcing solutions for the research industry.

Lee joins from Synovate, where he worked for seven years and most recently served as Executive Director of the Hong Kong office. Prior to this, he held brand research roles at Ipsos RSL and Pegram Walters in the United Kingdom. He holds a degree in Psychology from Cambridge University.

In his new role, Lee will work with Hong Kong-based global brands across the travel and leisure, service, and banking and finance sectors.

'Scott is an innovative thinker and gets passionately involved with the brands he works with,' states D Chris Farquhar. 'Cimigo is a very Asian company, and we like to tackle things differently. Scott fits this culture to a tee.'

Web site: www.cimigo.com .