Optify Secures $6.1m to Grow Online Services

In the US, web analysis and social media software firm Optify has secured an investment of $6.1m, which it will use to fuel future growth.

Optify's hosted service allows marketers to find and track target keywords, optimize their web site for search engines, monitor web site visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads.

Since its launch in March, the firm has tracked more than 100 million pages per month.

This latest round of funding was led by Triangle Peak Partners (TPP), with participation from current investor Madrona Venture Group. As part of the deal, TPP Partner David Pesikoff will join Optify's Board of Directors.

Several prominent angels and industry veterans were also involved in the funding, including Mark Wachen, founder of Upstage Ventures; Bill Baker, former GM of Microsoft SQL Server; Alan Axelrod, founder of Alexrod Capital Management; and John Cunningham, of Clear Fir Partners and a Board member at AudienceScience and InfoSpace.

'We're constantly developing new functionality to make Optify more useful for marketers,' states CEO and co-founder, Brian Goffman. 'This funding will enable us to accelerate our development efforts and invest further in sales and marketing.'

Web site: www.optify.net .