Scarborough Veteran Gregg Lindner Rejoins Arbitron

In the US, Scarborough Research veteran Gregg Lindner has rejoined ratings giant Arbitron, to take up the newly created post of Chief Research Officer and Executive Vice President, Service Innovation, with responsibilities for research quality methods, and product development.

For the past 17 years, Lindner has worked at consumer demographics specialist Scarborough Research. Most recently, he served as EVP in charge of day-to-day business and operations, prior to which, he headed the Research and Operations team which was responsible for quality assurance of all Scarborough data.

Earlier in his career, he worked for Simmons Market Research (now an Experian company), and at Arbitron from 1981 to 1992.

In his new role, Lindner will be responsible for policies and standards for Arbitron's Portable People Meter (PPM), diary and cross-platform services, as well as leadership of the company's Media Rating Council (MRC) accreditation initiatives. In addition, he will serve as an Arbitron representative on the Scarborough partners committee.

President and CEO, Bill Kerr states, 'Gregg brings with him more than twenty five years' experience as a leader across key areas of our business - research, product development and operations - areas that are important to Arbitron's future growth. In addition to his strong technical skills, he is widely respected by broadcasters, agency executives, and marketers as well as by his peers in the media and marketing research industry.'

Lindner will report to Kerr directly on matters of research and service quality, and to Sean Creamer, EVP, US Media Services, for ongoing operations. He will be based in Arbitron's headquarters in Columbia, Maryland.

Web site: www.arbitron.com .