Western Wats Rebrands as Opinionology

US-based data collection specialist Western Wats has changed its name to Opinionology, in a move which it says better reflects its global presence and expanding service offering.

Opinionology provides online, telephone, and mobile survey research data collection services, while also maintaining panels in North America and Europe and a network of telephone interviewing centers.

The company operates globally from the US, Canada, and the Philippines, and employs thousands of staff worldwide.

'The Western Wats name, better known for telephone data collection, no longer adequately represented our business,' explains CEO David Haynes (pictured). 'The new name better describes our global service teams and how our focus on new methods of data collection helps researchers best reach the respondents they are looking for.'

Web site: www.Opinionology.com .