Webtrends Enhances Mobile and Analytics Offers

Webtrends has upgraded its Analytics On Demand platform, enhancing its Mobile Analytics and Analytics Insight products, and adding new report measures including single page view visits, entry page visits and bounce rates.

The new functionality is available immediately. Webtrends Mobile Analytics, released in February this year, now has ready-to-use mobile application pre-defined reports for all major mobile platforms, while enhancements to Analytics Insight promise increased power and performance.

The company says the changes reflect the major transformation which global marketing is undergoing, as more and more digital channels emerge. According to Casey Carey, VP of Product, 'Analytics On Demand helps our customers use relevant content to connect the dots across marketing channels, turning prospects into customers, and customers into brand loyalists.'

Web: www.webtrends.com .