Qualvu Rolls Out DIY Video Survey Platform

US-based video research solutions provider Qualvu has rolled out a DIY web-based platform that enables businesses to engage with consumer groups and then review and analyze their feedback.

The firm's existing video-based platform is used to help clients - including research providers and moderators, and ad agencies - conduct qualitative research studies. The application is used to record and post video questions to audiences, who review and respond directly from their web browsers. These video answers are then available for inclusion in client presentations.

'Our new DIY portal is ideal for any client ready to move past focus groups because of their high cost and logistical complexity,' states CEO John Williamson (pictured).

Qualvu will be releasing a beta version by invitation only, prior to public release. The company - which recently opened an office in Ireland - is online at www.qualvu.com .