Ethnography Specialist Joins New Aus Venture

In Australia, global brand and communications research agency Hall & Partners | Open Mind has appointed former TNS exec Adrianto Reksodipoetro as Associate Director, focusing on developing the agency's ethnography and online qual research capabilities.

The boutique consultancy was officially launched in August, following the establishment of a joint venture between Open Mind in Sydney and Hall & Partners last year.

Reksodipoetro joins from TNS Australia, where as a Consultant in the Qualitative Specialist Group, he was part of a team whose role was to provide support to research teams on best practices in qual research. While there, he also championed video ethnography, while delivering internal training sessions. Prior to this, he was a Senior Researcher at TNS Healthcare in Paris, France.

Earlier in his career, Reksodipoetro worked for Prompt Research in Indonesia, where he specialized in motivational research using creative methodologies.

'Adrianto blends easily into myriad consumer cultures and has experience interviewing a wide range of people - from HIV specialists in London to farmers in rural Sumatra,' states Dr Vicki Arbes, CEO of Hall & Partners | Open Mind. 'He loves getting to the heart of why people do what they do, and his ability to do so is a great asset to us.'

Web sites: www.openmind.com.au and www.hall-and-partners.com .