New Dashboard Tracks e-Commerce Sites

UK-based web analytics company Maxsi has launched myLiveDashboard, a new online system which provides live real-time reporting on e-commerce web site activity.

Opened in 2001, Newcastle-upon-Tyne-based Maxsi has developed a range of advanced web site analysis tools, which are used by clients in a number of sectors including business, local government, financial services and academia.

Founders John Harrison and John Mawson say that the new tool is particularly useful for e-commerce web sites, as its 'abandoned basket reports' provide full details of visitors who abandon baskets as well as their basket details.

myLiveDashboard also offers a live funnel report to enable online marketing managers to identify and halt non-performing pay-per-click campaigns before committing to advertising spend.

'myLiveDashboard displays, in a range of simple to understand graphical displays, what is happening on your website right now,' explains Harrison. 'It allows you to save lost money by resurrecting abandoned baskets and binning poorly performing ad campaigns.'

Web sites: www.maxsi.com and www.mylivedashboard.com .