PeopleBrowsr Debuts Social Media Dashboard

US firm PeopleBrowsr has released a research platform which enables users to access demographic data, real-time and historical mentions, sentiment analysis and viral analytics for any keyword.

Founded in 2007, PeopleBrowsr dashboard access to Twitter, Facebook and other online social networks, to help social media marketing and traditional ad agencies deliver social marketing campaigns to their clients.

Its new 'ReSearch.ly with Viral Analytics' tool identifies people who are talking about a particular topic, and then drills down to uncover data such as location, sentiment, gender, as well as related word clouds, hashtags, links, @names and more.

The firm says the tool fires off 40 simultaneous searches for any topic and delivers the results almost instantly. Additionally, the system shows how individuals are connected through mutual acquaintances, to enable clients to connect and engage with influencers through their current network of contacts.

'ReSearch.ly's release advances how marketers and researchers approach live conversational data flows,' states CEO Jodee Rich. 'Our database allows us to render historical analytics in real-time for any new keyword search, and invites marketers to enhance their approaches in viral search and analytics.'

Web site: www.peoplebrowsr.com .