DBM Rolls Out Business Banking Syndicate in Aus

In Australia, market research firm DBM Consultants has launched the Business Financial Services Monitor (BFSM), a syndicated survey providing market and performance monitoring of the country's financial institutions.

Founded in 1992, DBM Consultants is a full service agency with offices in Melbourne and Sydney, where it employs more than 70 research and support staff backed by an operations team of over 400.

The firm says the monthly BFSM study is being used by all major Australian financial institutions, and offers 'a true sense' of relative performance rankings by business segments.

Its wide coverage includes lead indicators such as satisfaction, advocacy and intention, as well as drivers of these indicators.

The results show the factors determining how business customers do their banking, and those driving their satisfaction or dissatisfaction with their financial institution. BFSM also measures business outcomes such as market share and share-of-wallet.

DBM says it has made efforts to achieve high participation rates, using a combination of telephone and online surveys. To date, the firm has conducted over 33,000 interviews with Australian finance business decision makers, and the data collected has been 'thoroughly tested and validated'.

Web site: www.dbmcons.com.au .