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BIG on Corporate Branding Research
The b2b research group BIG will be holding its November Forum meeting tomorrow evening, Tuesday 27th. The talk is entitled 'Postcards from the Edge - Despatches from the Frontline of Corporate Branding Research' and is by Milorad Ajder, who heads up ORC International's Corporate Brand Management division and brings a branding consultant's perspective to the world of research.There is a growing realisation that the corporate brand defines the business and what it stands for. As a result, brand management is gaining increasing prominence as a driver of corporate strategy and commercial thinking. In his paper, Milorad will explore some of the trends and issues affecting the way in which research will evolve as an offering to corporate clients, in the light of these developments.
The meeting is at the offices of ORC at Angel Corner House, 1 Islington High Street, London N1 9AH (opposite Angel Tube Station). Wine, soft drinks and nibbles are provided. Arrive 6pm for a prompt start at 6.30. Price £5 on the door for non-members of BIG, free to members. Please email the meeting co-ordinator mike.joseph@orc.co.uk for more details or call 020 7675 1000.
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