Firms Partner for Auto Market Insights in China

US-based auto industry customer feedback specialist Enprecis has partnered with Chinese auto market research company Sinotrust, to help car manufacturers in China measure customer response to product quality.

Enprecis' Continuous Quality Insight (CQI) solution collects real-time customer data for auto manufacturers, and the firm also provides analysis tools to reveal trends in the sector. Enprecis is based in Seattle, and recently opened operations in Seoul and Shanghai.

Earlier this year Sinotrust, which is partly owned by data giant Experian, set up a new department to offer data and intelligence services to vehicle manufacturers throughout China.

Together the firms plan to collect customer insight for the Chinese auto market, which they say represents more than 40% of global auto sales.

'China represents the future of the automotive industry,' says Richard Counihan, CEO of Enprecis. 'We are excited to partner with Sinotrust, to help make Enprecis CQI the industry standard for customer insight in China.'

Web sites: www.enprecis.com and www.sinotrust.cn .