Former Bose Director Launches Insight-Based Agency

In the US, marketing veteran Pamela Landau has opened her own marketing and branding agency, CIRCE Consulting, to help clients tap consumer insights for brand development and marketing strategy on- and off-line.

Laundau was previously Global Marketing Director of medical supplies firm Hollister, where she led a global team of 29, which included marcoms, PR, business intelligence and market research, customer advocacy and consumer programs staff.

Before this, she spent 16 years at consumer audio technology developer Bose Corporation, latterly as Market Director.

Her new Chicago-based firm offers both marketing advisory services and marketing skill development workshops that use proprietary training techniques.

'Companies need strategies to get them to market faster and more efficiently,' states Landau. 'CIRCE brings deep experience and disciplined marketing techniques to businesses to deliver the results they need.'

Web site: www.circeconsulting.com .