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TNS to 'DISCOVER' New Frontiers
TNS has kicked off the new year with a new 'global positioning' known as DISCOVER, which it says reflects its commitment to 'leading the way in research into new frontiers and making discoveries that help clients to develop opportunities'.
 The firm says this positioning will be underpinned by extensive research into new areas including the digital world and emerging markets, as well as the development of innovative research techniques.
'A key part of the DISCOVER positioning is to build on our existing culture of innovation, and foster an even more pioneering culture and energy among our research teams,' states Chief Development Officer Matthew Froggatt. 'Through DISCOVER, TNS will be more focussed on being the vanguard of research and pioneering new research capabilities that bring value to clients.'
The company's existing logo and corporate identity will not change, but the initiative has its own tagline: DISCOVER - A changing world: New territories, new media, new opportunities.
Froggatt says that DISCOVER can be seen in action through TNS's 'Digital Life' study, which the firm describes as the 'largest ever global research project into people's online activities and behaviour'. The programme covers nearly 90% of the world's online population through 50,000 interviews with consumers in 46 countries, and provides detailed data into attitudes and emotional drivers of behaviour.
Web site: www.tnsglobal.com .
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