Mirza Joins Kinesis to Establish European Presence

US-based survey and panel management software firm Kinesis Survey Technologies has opened a European office in London, and appointed former NEBU and Intellex exec Tariq Mirza as Managing Director of European Operations.

Austin, TX-headquartered Kinesis provides a multimode survey and panel management product suite for use in both mobile and web-based market research. In December, the firm added built-in Google Analytics support to its flagship platform, to enable users to track survey respondent activity by survey URL.

The company's new office will serve market research firms and end users throughout Europe, as well as engaging new prospects.

Mirza joins with more than 17 years' market research software sales experience. Since September 2007, he has led UK business development initiatives for Dutch online reporting specialist Intellex Datamanagement. Prior to this, he served as MD of research software firm NEBU UK, and set up UK operations for MR software and computer telephony firm Voxco. He began his career with Quantime, which is now part of SPSS.

'The addition of a London office will facilitate Kinesis' expansion in the region, and Tariq Mirza is highly qualified to lead these efforts,' states President Leslie Townsend. 'We are very pleased to have him join our team.'

Mirza, who described Kinesis as being 'ahead of the game', said that the firm's multimode web/mobile research platform linked to communities is 'precisely where our industry is headed'.

Web site: www.kinesissurvey.com .