Conaré Named CEO of Firefly MB UK Business

Qual specialist Firefly Millward Brown has appointed Cécile Conaré as CEO of the UK business and Director of Europe.

The Kantar-owned firm uses its understanding of marketing and consumer behaviour and of local, regional and global markets to identify brand opportunities from 40 locations worldwide.

Conaré has worked for Millward Brown for the past ten years, across both qual and quant research disciplines, and most recently served as European Qual Manager at Firefly Millward Brown. Prior to MB, she was a Senior Planner at Tequila, and a Senior Strategist at Wolff Olins.

In her new London-based role, she will report to Krzysztof Kruszewski - a member of Millward Brown's European Board and Chairman of Firefly Millward Brown Europe.

'Cécile has a unique combination of excellent management skills and full blood qualitative expertise,' states Kruszewski. 'She is a pleasure to work with and I am looking forward to watching her lead a thriving qualitative research business, helping brands leverage their understand of consumer behaviour, and redefining qualitative research for the 21st century.'

Web sites: www.millwardbrown.com and www.fireflymb.com .