uSamp Taps Kiplinger Subscribers for New Panel

MR technology and online sample firm uSamp is to build a custom online market research panel for publisher Kiplinger, comprising business decision makers, investors and financial advisors. The new panel will be available to uSamp clients for their own surveys.

Washington, DC-based Kiplinger publishes business forecasts and personal finance advice via print, online, audio, video and software products.

The panel is being developed through uSamp's PanelNet technology, which builds branded online panels customized to meet the specifications of any worldwide brand. PanelNet is a component of uSamp's SampleMarket web-based panel access platform, that allows clients to use, track and monitor online panels.

'Kiplinger is a highly respected name among both financial services professionals and consumers,' states Gregg Lavin, co-founder and President of uSamp. 'Kiplinger recognizes the tremendous value in branding itself and getting closer to its customer base.'

uSamp already runs custom online panels for JD Power and Associates, Buzzback Market Research and others.

Web sites: www.usamp.com and www.kiplinger.com .