Unilever Trims BrainJuicer Stake Again

Unilever has sold a further 89,686 shares in UK-based online market research specialist BrainJuicer, reducing its stake in the firm to 13.5%.

BrainJuicer was founded in 1999 by John Kearon (pictured), who began his career as a researcher with Unilever. The home products giant initially invested £550k in Kearon's firm in 2003, for an equity stake of approximately 40%.

In October, Unilever sold nearly half its BrainJuicer shares, and raised around £4.1m in the process. Further sales followed in November and on a small scale in December.

Following today's transactions, Unilever now holds 1,678,957 BrainJuicer shares.

Web site: www.brainjuicer.com .