RI Greece Rebrands as Millward Brown RI

After joining the Millward Brown Group last year, Athens-based Research International Greece is to rebrand as Millward Brown RI - offering consultancy and advice in branding and communications research.

The firm's qualitative and innovation unit becomes part of MB's dedicated qual network Firefly Millward Brown, which operates out of 40 offices globally and employs more than 300 qual researchers.

Millward Brown's European COO Juan Ferrer-Vidal welcomed his new colleagues from Greece and said their addition to the group further enhances his firm's 'growing European network'.

'Millward Brown's specialization in branding and communication complements perfectly our long-standing experience in innovation and strategic qualitative research,' states Dimitris Manoussakis (pictured), MD of Millward Brown RI. 'We can now tap into the global reach of both Millward Brown and Firefly to make sure that our clients get best-in-class solutions and perspectives to drive their businesses forward.'

Web sites: www.millwardbrown.com and www.fireflymb.com .