NSI Buys Analytics Specialist RAZOR

In the US, NSI Marketing Services has acquired RAZOR - a strategic marketing and customer engagement agency which focuses on using customer analytics and other data to drive consumer transactions. Terms of the deal were not disclosed.

NSI says the combined company will have an integrated service offering that blends a knowledge of strategic customer intelligence and end-to-end execution capabilities.

In addition to its St Louis headquarters, NSI has offices in New York, Chicago, Los Angeles, and Detroit, while RAZOR's office is in Dallas. The combined company will have more than 475 employees and annual revenues in excess of $70m.

Tom Cole, RAZOR's co-founder and former president, will remain with the company as an Executive Vice President.

'We're excited about the opportunity to marry NSI's experience in managing outsourced marketing programs and developing interactive sales and marketing tools with RAZOR's expertise in optimizing customer engagement,' states NSI's President and CEO Mark Mantovani, who will lead the integrated company. 'We believe this will further enhance the firm's ability to help clients drive overall profitability and ROI for their marketing programs.'

Web sites: www.nsimarketingservices.com and www.razordriven.com .