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New Funding for Netusability
Customer experience management agency Netusability has closed on a US$2 million venture investment, bringing its total funding raised to date to US$4.7 million. The latest funding has been received from eVerger, a US$100 million joint venture established by media agency Aegis Group and Warburg Pincus, the global private equity partnership. Netusability has stated that it plans to use the funds to grow the company and continue the development of its customer experience management solutions. The latter includes tools and services for usability testing, panel-based evaluation and website effectiveness monitoring.
'This series of venture funding fortifies Netusability's business strategy and technology product development to help us move into the next phase of our corporate development,' says Peter Chaplin, CEO of Netusability. 'Netusability is committed to helping businesses understand their customers' online experience and optimise this to maximise website profitability.'
He added, 'In January, Netusability will launch a suite of products and services designed to provide businesses with real insight into performance and ROI. Over the next 12 months we plan to become the leaders in Customer Experience Management (CEM), becoming the first company to offer an integrated solution combining web usability testing, website analysis and research.'
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