Mindshare Partners for European JV

US-based customer feedback firm Mindshare Technologies and Munich-based mystery shopping specialist International Service Check have partnered to launch a new venture called 'Fast Insight', which they plan to roll out across Europe and the Middle East.

The new company, based in Basel, Switzerland, will provide European businesses with real-time alerts and customer feedback to help improve operations, consumer satisfaction and employee retention. Fast Insight is geared up to provide services in any national language across more than 25 different industries, and will combine Mindshare services such as problem alerts, text analytics and feedback analysis, with International Service Check's mystery shopping programmes.

Mindshare, which already provides services in 28 languages, says the launch provides it with an additional physical presence in European markets.

Robert Hauser, Director at Fast Insight, says that the new firm's real-time alerts will enable location managers to respond immediately to customer complaints and recover at-risk customers.

'We are very excited to have a European presence in Fast Insight,' adds Lonnie Mayne, Mindshare EVP of Sales. 'This partnership with International Service Check will provide an excellent service to those European companies that know that customer satisfaction is the key to successful business.'

Web sites: www.mshare.net , www.internationalservicecheck.com and www.fast-insight.com .