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Rentrak Names Linear Television Leader
Multi-screen measurement company Rentrak Corporation has announced the appointment of Chris Wilson, formerly of LogicLab, to the position of President of National Linear Television.
Wilson will be responsible for building and maintaining key strategic relationships with national advertisers, agencies and national TV networks in the linear television marketplace. Meanwhile Cathy Hetzel will remain as President of the AMI division, continuing her focus on the local TV station business but with an additional remit to cover International TV, Mobile TV and the new providers of television services.
Prior to his time as CEO and President at LogicLab, Wilson was President at both Experian Research Services and Simmons Market Research Bureau. Earlier in his career, he held numerous senior-level positions during his tenure at Scarborough Research Company.
Rentrak CEO Bill Livek comments: 'I am excited to welcome Chris to Rentrak as we continue to expand our reach as the TV Database Currency. The appointment of Chris allows Cathy to expand her role in the company and promotes our growth agenda in the industry.'
Web site: www.rentrak.com .
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