Millward Brown Hires Chief Client Strategist in US

WPP-owned brand, media and comms research specialist Millward Brown has appointed Larry Schack as Chief Client Strategist for North America.

Schack joins from WPP sister agency Penn, Schoen and Berland, before which, he worked at Microsoft in both Consumer Insights and Corporate PR roles, and in the panel and software management business as President of GMI Americas.

His background also includes political experience gained while working as a legislative research analyst and methodologist for the Virginia General Assembly.

In his new role, Schack will develop key accounts, and lead initiatives around client engagement across the Millward Brown portfolio of businesses, brands and solutions.

'We will benefit immensely from Larry's experience, proven record of success and passion for clients,' states Mary Ann Packo, CEO of Millward Brown North America. 'Larry's leadership of client strategy will help ensure we focus on creating maximum value for our clients.'

Web site: www.millwardbrown.com .