Monkey See Opens With Behavioural Economics Focus

In the UK, three former directors of brand and communications specialist Hall & Partners have set up a new research agency called Monkey See, which specialises in the use of behavioural economics.

The agency offers a full range of brand and communications research services, to help clients better understand consumer behaviours and motivations.

Monkey See's founding partners, Helen Nuki, Alexa Arrowsmith and Helen Law, believe that behavioural economics is playing an ever greater role in both business and government.

They cite the recent initiative by the Coalition Government in setting up a Behavioural Economics Insight Unit which is being used to plan campaigns on behaviour change around issues such as organ donation, pension contribution and child obesity.

Nuki says that Monkey See is the first UK market research agency to launch a product range specifically built around the new thinking.

'The new research products are incredibly exciting as they measure many more influences on consumer behaviour than conventional research products,' she explains. 'They are not just measuring what consumers think but enabling brands to see clearly the forces that are shaping and changing customer behaviour.'

Web site: www.monkey-see.co.uk .