Ugam and Techneos Link to Access Mobile Audience

MR outsourcing firm Ugam Research Solutions has partnered with mobile survey technology provider Techneos, to deliver access to new audiences and behavioural data through mobile phones.

Using its Survey on Demand Application (SODA, Techneos provides mobile market research solutions to engage people at the 'point of experience', while capturing multi-media and geo-location data, and respondent-triggered diary and ethnography research.

Ugam provides research operations to market research firms across the globe through its 1000+ team based in the USA, UK and India.

The companies say the partnership will offer a resource pool of SODA-certified practitioners available to deliver research on mobile devices.

Ugam CEO Sunil Mirani says his firm's services complement Techneos' strong technology in the field, allowing Ugam to make a 'strong foray into the mobile research space' and the partners to offer clients 'a comprehensive mobile research solution'.

Techneos CEO Dave King says the relationship will help his firm expand its technical and support services, while introducing joint solutions to a shared customer and prospect base.

Web site: www.ugamresearch.com and www.techneos.com .