ethology Buys EngineWorks for Behavioural Insights Push

In the US, digital marketing agency ethology has acquired data-driven Internet marketing agency EngineWorks, in a move which will see the combined team employ ethology's behavioural insights intelligence tools. Terms were not disclosed.

ethology - which has offices in Phoenix, Portland, San Francisco and Los Angeles - has developed its proprietary 'ethosystem', to uncover behavioural insights which help clients build more effective marketing programs.

Portland, Oregon-based EngineWorks provides services that enable businesses and organizations to be found through search engines, content sites, and social networks. In addition, it has developed a suite of analytics to measure the data resulting from clients' campaigns.

As part of the deal, EngineWorks will assume the brand name ethology. Its co-founders Sean McMahon and Kent Schnepp (pictured) will join the combined agency, where they will serve as EVP of Operations and Head of Sales Strategy respectively.

Mike Corak, VP of Strategy at ethology, states: 'Brand advertisers are looking for an integrated digital presence that takes fullest advantage of new marketing channels such as social and mobile, and uses the most sophisticated data intelligence. We use our proprietary intelligence tools to gain greater insight into the customer, driving content that resonates with the customer whether the content appears via e-mail, newsletter, fan pages or web sites.'

Web sites: www.ethology.com and www.engineworks.com .