Firefly MB Names First Global Qual Account Director

In the UK, qual specialist Firefly Millward Brown has appointed Meredith Bourgery as its first Global Qualitative Account Director, to develop and execute initiatives that support brand development strategy for the firm's largest European clients.

Last September, Millward Brown brought all its global qualitative agencies together under a single brand, Firefly Millward Brown.

Bourgery joins from Firefly Millward Brown in France, where she served as International Client Service Director. Before this, she was Global Brand and Planning Director at ad network Euro RSCG and Lowe, before moving into the qual research field in 2004.

In her new role, she will work with clients to promote Firefly solutions and to develop new business opportunities across the network. She will also become a member of the Firefly Global Qualitative Board.

Eileen Campbell, Global CEO Millward Brown, says some of the firm's most strategic clients will now benefit from Bourgery's 'vast experience' and 'her ability to provide strategic guidance and inject qualitative innovation in a rapidly evolving world.'

Web sites: www.millwardbrown.com and www.fireflymb.com .