comScore Co-founder Sells $4.5m Company Shares

In the US, Gian Fulgoni, the co-founder and Executive Chairman of digital measurement specialist comScore, has sold 160,000 company shares for $4.48m.

According to an SEC filing, 63-year-old Fulgoni sold the shares for around $27.78 per share, reducing his holding in the firm to around 750,000 shares.

Fulgoni co-founded comScore in 1999 with Dr Magid Abraham, with whom he had previously worked at retail scanner data provider Information Resources Inc. (IRI). Fulgoni spent the previous 17 years at IRI, where he latterly worked as President and CEO. He began his career in 1970 with market research firm Management Science Associates, and by 1977, he had been named EVP with responsibility for the company's Chicago office and national consumer behavior analysis business.

Fulgoni currently sits on the Board of the Advertising Research Foundation (ARF), as well as on the Boards of pet pharmacy PetMed Express, virtual events technology provider InXpo, brand marketing consultancy Prophet, and Internet marketing services firm Dynamic Signal.

His profile features in the book 'How They Did It: Billion Dollar Insights from the Heart of America', authored by entrepreneur Robert Jordan.

Last month, comScore reported 'record quarterly revenue' - up 52% on the previous year to $51.2m - while recording a net loss of $494k compared with net income of $1.6m, resulting from acquisition and severance costs.

Yesterday, the firm's shares closed 31 cents up at $27.40.

Web site: www.comscore.com .