Experian Simmons and Latinum Link

In the US, consumer research specialist Experian Simmons has partnered with the Latinum Network to tap its understanding of Hispanic consumers.

Experian Simmons has fifty years' experience of studying US consumers' buying, brand and media preferences, attitudes and lifestyles; while Latinum helps brands understand the growing US Hispanic market through analytics, research and peer-to-peer collaboration.

Through the partnership, Latinum will integrate Experian Simmons' consumer insights into its custom consulting programs, to provide a tailored service for specific industries and categories.

'Hispanic consumers represent one of the largest and most influential segments in the US marketplace,' states Ken Wollenberg, General Manager, Experian Simmons. 'The combination of our data and Latinum expert analysis presents advertisers with a powerful resource for developing effective marketing strategies for successfully connecting with Hispanic consumers.'

Latinum co-founder Michael Klein adds that with a combination of Experian Simmons' Hispanic insights and Latinum's direct-to-consumer research, clients will be better equipped to reach this high-growth consumer segment.

Web sites: www.experian.com/simmons and www.latinumnetwork.com .