New UK Firm to Offer Real-Time Survey Apps

London-based firm Qriously has broken cover with the introduction of a survey app, which provides a measure of real-time, location-based public opinion.

The service works by enabling advertisers to replace ads with survey questions on smartphone and tablet apps, so that they can measure sentiment in real-time. The location of the user is also tracked alongside the answers they provide.

Since last year, Qriously has been operating in 'stealth' mode, and the firm recently raised $1.6m in a new funding round led by Accel Partners and Amalfi Capital. CEO and co-founder Christopher Kahler says the app compliments and potentially replaces existing qualitative methods such as focus groups and open-ended interviews, as well as quantitative survey methods.

'Qriously enables us to determine what millions of people think about something right now, at any given location,' states Kahler, adding that the app is currently being tested by some of the world's leading marketing research companies.

Web site: www.qriously.com .