Furtner to Lead New GfK Marketing Sciences Unit

In Austria, GfK has appointed former Ipsos analyst Antonia Furtner to lead its new Marketing Sciences Division.

Furtner joins after nine years working in marketing research roles in Germany. Most recently, she served as Senior Research Analyst in the Marketing Science department at Ipsos in Hamburg. Prior to this, she was a Senior Research Consultant at FactWorks, and worked as a Project Leader at panel and survey software firm Globalpark. She is a statistics graduate from the University of Vienna.

In her new role, Furtner will primarily focus on extracting information from existing studies, as well as employing analytical methodologies.

'We are confident that Antonia will be able to build on both our international as well as our domestic business,' states Alexander Zeh, Head of Client Services at GfK Austria. 'Our market research clients already trust GfK when complex questions and problems are involved, not only within Austria but also in the CEEMEA countries.'

Web site: www.gfk.at .