CBS Hires Tibbles for Australian Insight Role

CBS Interactive (CBSi) Australia has appointed Matthew Tibbles, formerly insight exec at News Digital Media, as Research and Insights Manager.

Digital media firm CBS Interactive hosts web content brands CNET Australia, GameSpot AU, ZDNet Australia and BNET Australia, through which it reaches over 160,000 Australians every day with news, information and entertainment.

At News Digital Media, Tibbles served most recently as Strategic Insights Lead for Fox Interactive Media brands MySpace and IGN Entertainment. In his new role, he will be responsible for delivering site data, research and insights on CBSi Australia's brands, to support the firm's commercial and marketing activities. He will also be responsible for identifying emerging trends in the digital market.

'We'd had our eye on Matt since working together on a recent industry-wide research project,' states Jo Gaines, Commercial Director - Consumer. 'When our research and insights role became available, he was naturally our first choice for the position, and with Matt on board we will be able to expand research into better understanding our audience and in turn give them more of the content they want.'

Web sites: www.cbsinteractive.com.au .