ABC Launches Daily Circulation Analyzer

In the US, The Audit Bureau of Circulations (ABC) is introducing the eFAS-FAX Analyzer, a new tool which can be used to query daily newspaper circulation figures and create custom reports.

The ABC is a non-profit association providing media audits to advertisers, ad agencies and publishers; and maintaining an online database of audited circulation information, including readership, audience and web site usage data.

The eFAS-FAX Analyzer has been developed to complement ABC's US daily newspaper eFAS-FAX report, which provides instant access to the latest preliminary circulation figures on the day of release. The new service includes day-of-week circulation figures, as well as new paid and verified breakouts for print, digital replica and non-replica editions.

'The eFAS-FAX Analyzer is a useful tool for evaluating top-line circulation data from US daily newspapers,' states Mark Wachowicz, ABC's SVP, Marketing and Sales. With new search options and updated publisher's statement data, this tool brings additional functionality to the eFAS-FAX report.'

Web site: www.accessabc.com .