Nielsen Launches Mobile Tracker in Hong Kong

In Hong Kong, Nielsen has added mobile Internet audience measurement to its Market Intelligence (MI) service.

The Mobile Market Intelligence (MMI) service tracks usage of mobile web sites, iPhone and Android apps, as well as made-for-mobile content from content aggregators, publishers and telecom carriers which are accessed via devices such as feature phones and smartphones.

MMI launched in the Australian market last May, and was then rolled out in New Zealand in October.

Metrics available through the service include average daily unique browsers, sessions, page impressions and average session duration.

'With the increasing amount of mobile Internet usage, advertisers, agencies and publishers are looking for reliable data and insights to make sure they are being connected with their targeted consumers,' states Oliver Rust, MD of Nielsen Hong Kong. 'With the mobile web becoming an integral part of consumers' lives, it is expected that the mobile space will be an up-and-coming platform for marketers to effectively reach their target customers.'

Web site: www.nielsen.com .