KN Dimestore Debuts KPI-Based Campaign Tool

US-based KN Dimestore, whose technology adds consumer surveys to online ads, has developed an online survey approach which uses brand KPIs (key performance indicators), such as purchase intent, to optimize digital campaign creative in real-time.

KN Dimestore, a subsidiary of custom market research agency Knowledge Networks, develops technology that allows clients to conduct multi-question custom surveys within an ad campaign (display or video) without requiring overlays or pop-up invitations.

The firm's new methodology is currently being applied by data management platform Aggregate Knowledge and digital marketing agency Resource Interactive, for clients in the consumer packaged goods (CPG) sector.

'This collaborative effort... reveals just the tip of the iceberg in terms of capabilities with dynamic optimization against brand KPI metrics,' states Florian Kahlert, SVP at KN Dimestore. 'Many advertisers run a significant number of pieces of creative for a particular campaign; simply understanding which executions are resonating with the target makes the campaign much more successful.'

Web site: www.knowledgenetworks.com/dimestore .