Partners to Offer Life Science CRM Analytics App

Cegedim Relationship Management - a division of French pharma and healthcare data supplier Cegedim - has partnered with mobile analytics app provider MeLLmo to develop a worldwide mobile CRM analytics service.

Formerly known as Cegedim Dendrite, the division provides CRM solutions for the life sciences industry, including information on healthcare professionals in more than 60 countries around the world, plus marketing, data optimization and regulatory compliance solutions.

Through the partnership, the division's CRM solution 'Mobile Intelligence' will be integrated into MeLLmo's flagship product Roambi, a mobile platform that makes company reports and data easy to interact with via dashboard-style analytics on an iPhone or iPad. The promised result is a powerful mobile analytics tool for life sciences commercial teams to analyze stakeholders' data on-the-go.

'By integrating leading technology like Roambi with Mobile Intelligence, we're giving our customers the fastest, most intuitive way to analyze and act on CRM data right from their iPhones and iPads, wherever they are,' states Laurent Labrune, CEO of Cegedim Relationship Management.

Web sites: www.cegedim.com and www.roambi.com .