Bazaarvoice Debuts Customer Conversation Tools

In the US, word-of-mouth agency Bazaarvoice is planning to launch a trio of tools to enable brands to engage with, understand and act on consumer conversations.

Based in Austin, Texas, the firm offers technology, analytics and expertise to help companies enhance the online shopping experience with related social media applications.

The first of its new products, 'Bazaarvoice Customer Intelligence', is an analytics application that provides real-time, structured information based on direct customer conversations gathered on branded sites and across social networks. The service can offer insight into the behavior of distinct customer segments, as well as information on how customers experience products and services differently.

Second up is the 'SocialConnect Suite', which has been designed to ensure that consumers have consistent brand and social experiences everywhere they shop. The tool allows customers to read or write reviews, stories or product questions and answers directly on the brand's Facebook page, or log into brand sites via Facebook or Twitter to bring elements of their social profile into the shopping environment.

Completing the launch, the new 'Bazaarvoice Platform' can be used to build new apps that integrate customer conversations into mobile initiatives, online and offline ad campaigns, in-store merchandising and other promotions. This includes a Developer Program offering APIs, SDKs and other tools, while through the Partner Program, brands can create apps in partnership with agency, technology and service partners.

'We are entering an incredibly important time, where brands can know precisely what consumers think and what actions they should take,' states founder and CEO Brett Hurt. 'We are proud to introduce three highly strategic and pioneering solutions, designed to help clients build their brands in partnership with their customers.'

The new offerings will be immediately available to Bazaarvoice customers on a pilot basis, and officially launched in the autumn of this year.

Web site: www.bazaarvoice.com .