Triton's Webcast Gains MRC Accreditation

In the US, Triton Digital Media (formerly known as Ando Media) - which provides digital services to the traditional and online radio sector - has received Media Rating Council (MRC) accreditation for its Webcast Metrics digital audience measurement platform.

The firm, formed following an acquisition in 2009, provides digital applications, services and content for radio broadcasters.

Its Webcast Metrics platform is server-based and accessible on-demand for custom audience analysis. It features a customizable dashboard which enables users to analyze and compare audience metrics on a number of levels.

The accreditation process, which kicked off in 2009, included auditing of the tool by an independent firm and review by an MRC audit committee.

'Triton Digital Media is to be congratulated for the accreditation of Webcast Metrics,' says George Ivie, Executive Director and CEO of the MRC. 'Its commitment to quality, as evidenced by its commitment to the MRC accreditation process, demonstrates the seriousness with which it takes its leadership role in the streaming audio measurement space.'

To oversee the continued efforts and resources required to maintain Webcast Metrics' accreditation, Rob Favre (pictured) will take up the newly created position of Chief Compliance Officer and General Manager of Data and Analytics for Triton Digital's Streaming Division.

Web site: www.tritondigitalmedia.com .