Synovate Names New Taiwan Office Head

Synovate has appointed former TNS researcher Matthew Chang as Executive Director, serving as head of its operations in Taiwan.

For the past seven years, Chang has worked at TNS as a Research Director, specialising in the Technology and Automotive sectors and working with clients such as Motorola, Microsoft, Toyota and Honda.

Eliza Wong, CEO of Synovate Greater China, comments: 'Matthew's 14 years of experience in the market research industry position him well to lead the Taiwan team. He has been building trusting relationships with clients as their business partner, and his extensive management experience and wide knowledge will be a huge asset to our clients.'

He replaces Jenny Chang who was recently promoted to the post of MD of Technology and Telecommunications for Greater China, based in Beijing.

Web site: www.synovate.com .