comScore Targets All-Media Measurement

Online measurement firm comScore has released the beta version of its Media Metrix Total Universe report, which it claims provides audience measurement for 100% of a site's traffic across a full range of devices and media platforms - including mobile phones and tablets.

The initial report, which will be released with April data in the US and UK, features standard Media Metrix key measures such as unique visitors, reach and page views.

'With digital media fragmentation occurring at an accelerating pace, it has never been more important for publishers to understand the full size and composition of their audiences and get credit for the traffic they're generating across all media platforms,' states EVP of Analytics, Cameron Meierhoefer. 'This unique report enables publishers to demonstrate the value of their entire audiences and monetize their content irrespective of the access point.'

Web site: www.comscore.com .