Ipsos Hires Product Development Head

In Canada, Ipsos has appointed Mike Rodenburgh as Vice President of Product Development for its research innovation center, the Open Thinking Exchange.

The Exchange was launched last summer with the aim of pooling group expertise to help clients understand the impact of media and technology.

Rodenburgh joins with 18 years' senior level experience in client services, product and business development. Most recently, he served as SVP of Client Services at panels and research technology firm Vision Critical; before this, he was at public opinion and marketing research firm Pollara.

In his new Vancouver-based role, he will focus on supporting the advancement of Ipsos' market research product development initiatives, while managing business cases and designing requirements for new products and services across a wide variety of new research applications.

'Mike brings a rich combination of research skills and fresh, strategic thinking to Ipsos,' states Andrew Leary, EVP with the Ipsos Open Thinking Exchange. 'He is a tech savvy researcher and will help push our products and technology forward.'

Web site: www.ipsos-na.com .