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Pre-Testing Advertising
WARC and Admap are hosting the 7th Annual Pre-Testing Advertising Conference in central London on 30th January. Pre-testing advertising is always a controversial topic amongst advertisers, agencies and researchers, and the event aims to answer the question, 'Can we do it better?'
The one day event promises to take a closer look at what advertisers really want from pre-testing and how leading researchers and agency planners are approaching this complex issue.
The morning session centres around two themes:
- What Can Pre-Testing Achieve Strategically? Featuring speakers from Lowe Lintas, Hall & Partners and Kraft Foods International.
- Choosing the Right Pre-Testing Methods and Techniques. Featuring speakers from Research International, HPI Research and a case study from BskyB.
The afternoon session is more practical in nature, focusing on Pre-Testing in Practice and features two case studies from Abbey National and Abbott Mead Vickers as well as speakers from Ipsos-ASI and Leo Burnett.
For further information, visit www.warc.com
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