Aegis Buy Adds Web Analytics Expertise

Synovate parent Aegis has acquired Qualitè Search Marketing, an agency based in Norway which specialises in search engine marketing and advertising, web analytics and social media. Terms of the deal were not disclosed.

Qualitè's web analytics offering include off-site solutions to measure and analyse potential users, visibility and trends; and on-site services to measure and analyse users' behaviour and actions on a specific site, while also studying sites' commercial performance. In addition, the firm optimises web landing pages to help clients engage with potential customers.

As part of the transaction, Qualitè will be merged with Aegis-owned search marketing agency iProspect, which uses technology and data to provide insight and analysis across a number of digital performance disciplines such as search engine marketing programs, social media strategies and mobile marketing initiatives.

Aegis CEO Jerry Buhlmann said the deal was part of his firm's 'bolt-on' acquisition strategy, with Qualitè's client list, assets and expertise complementing iProspect's performance marketing offering in Norway.

Magne Uppman (pictured), CEO of Qualitè, comments: 'We are extremely proud to be joining iProspect's leading digital search and performance network, with a presence in the world's major digital economies. This transaction provides the opportunity to deliver market-leading solutions to our national and international clients.'

Web sites: www.aegisplc.com , www.iprospect.com and www.qualite.no .