Claritics Gets $1.5m to Grow Analytics Offer

In the US, social media intelligence company Claritics has received $1.5m in Series A financing, which it will use to further develop its suite of SaaS analytics applications and to fund sales and operations growth.

Mountain View, California-based Claritics' tools track data from across multiple social platforms in real-time, to enable clients to identify trends and make immediate improvements to the features and promotion of their apps. The firm's analytics platform is currently in private beta with a number of media companies and Facebook app developers, and Claritics will soon begin accepting applications for its open beta program.

'Social gaming and social commerce provides a unique opportunity for companies to understand their customers' activities, behaviors and demographic profiles like never before,' states co-founder and CEO Raj Pai. 'Our goal is to organize the enormous amount of social data in a way that not only delivers immediate, actionable insights but allows our clients to create automated processes around it and leverage predictive modeling to optimize campaign performance on-the-fly.'

Web site: www.claritics.com .